Robert Kennedy Jr. Trademarks ‘Make America Healthy Again’ for Merchandise
Robert Kennedy Jr. has officially registered the phrase “Make America Healthy Again” (MAHA) as a trademark, aiming to launch a range of products including supplements, apparel, and even cryptocurrency, according to official records. This move comes as RFK Jr. faces a challenging confirmation process for his nomination as the health czar under President Trump, marking the second day of intense Senate hearings. The trademark was registered in December 2024, indicating a strategic effort to capitalize on his health initiative. Financial disclosures reveal that he earned $100,000 in licensing fees from a partnership allowing the use of the MAHA brand on various merchandise.
Controversial Earnings Amidst Senate Hearings
Kennedy Jr.’s recent financial activities have sparked debate, especially considering his total earnings of $11.6 million over the past two years, which include revenue from lawsuits against pharmaceutical companies and book deals promoting his alternative health perspectives. On December 10, he transferred the trademark rights to MAHA Worldwide LLC, a holding company established shortly before. This type of divestment is typical for individuals nominated for government roles to prevent potential conflicts of interest from arising.
MAHA Worldwide and Its Connections
MAHA Worldwide LLC is reportedly managed by Del Bigtree, a known anti-vaccine activist and producer, who organized the recent MAHA Inaugural Ball in Washington, D.C. This event was hosted by MAHA Action, a lobbying group co-founded by Bigtree and RFK Jr., which had initiated a petition in December advocating for Kennedy’s appointment as Secretary of Health and Human Services, the key health position within the federal government. However, both the petition and the organization’s website have since been taken down.
Merchandise Sales and Future Plans
Despite transferring his trademark just before the Senate hearings, Kennedy Jr. seems poised to benefit financially from MAHA-branded merchandise, which includes hats and T-shirts priced at $35, dog bowls for $40, and mugs for $17. Recent trademark applications have also indicated plans to expand into pet accessories such as dog bowls, leashes, and beds, as well as educational materials like textbooks, online health assessments, and even credit cards.
Inaugural Ball Highlights and Reactions
The MAHA Inaugural Ball took place on January 20 to celebrate President Trump’s second inauguration, featuring a surprise performance by Grammy-winning artist Jewel. However, she later expressed regret over her participation, stating that some of her fans felt let down by her involvement. The event also saw attendance from RFK Jr.’s wife, Cheryl Hines, as well as public figures like comedian Russell Brand and Daphne Oz, the daughter of TV personality Mehmet Oz. An inquiry sent to MAHA Action regarding these developments has not yet received a response.
