The powerhouse collaboration kicked off with the unveiling of the Coachella NFT Marketplace, where fans can already shop three distinct NFT collections.
The collection which is making the most noise in both the metaverse and music space is understandably the ‘Coachella Keys Collection’, which consists of 10 unique NFT keys which grant lifetime access to Coachella and Coachella-produced virtual experiences, as well as other festival experiences throughout 2022. Those wanting to guarantee themselves a lifetime supply of legendary, music-filled summers in the West Coast sun can begin bidding on the collection on February 4th.
The other collections featured on Coachella’s fresh new NFT marketplace include the ‘Sights and Sound Collection,’ which is a series of 10,000 NFTs featuring never-before-seen soundscapes and photos (each costing $60), and the ‘Desert Reflections Collection’, an assemblage of 1,000 NFTs which celebrate the iconic 20-year history of Coachella. The NFTs will cost $180 each, and will also have the ability to be redeemed for a physical copy of the ‘Coachella, The Photographs: 1999-2019’ photo book. The sale for both collections will also launch on February 4th.