Gap has introduced a new venture of gamified collectible experience using NFTs. To launch the NFT collection, Gap collaborated with artist Brandon Sines. This is to highlight the brand products and iconic products of the global clothing brand to new and existing customers. Gamified collectible NFT experience instills creativity and offers customers limited edition Gap hoodies to own.
Gap has collaborated with Brandon Sines, the artist of Frank Ape, for the launch. Brandon Sines commented on his collaboration with Gap:
With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.
Gap North America Chief Product Officer and General Manager Chris Goble said that the brand has always been prioritizing art, music, and culture, and the new venture in the digital space with artists like Brandon Sines excites the company.
The company has chosen to leverage open-source blockchain Tezos
Customers can start shopping exclusively tomorrow at https://www.gap.com/nft/. Gap’s digital collectibles will mark four levels: Common, Rare, Epic, and One-of-a-Kind. Shopping starts at an accessible rate with the first level, Common will be on sale from 9 AM onwards.
The gamified experience bestows the customers to take iconic Gap hoodie digital art at the Common and Rare levels. This helps to get the chance to purchase Brandon Sines’ limited edition of epic digital art and physical Gap x Frank Ape of Sines hoodie.
Gap Chief Digital and Technology Officer John Strain also said that the move is part of their innovation goals. He added that the company is also “excited about the possibilities that more planet-friendly blockchain technology can unlock.