Lamborghini Ventures into the Metaverse with Digital Collectibles
Automobili Lamborghini is making a significant move into the digital space by partnering with the photorealistic Metaverse platform, Wilder World. This collaboration will introduce the brand’s latest creations, the Temerario super sports car and the track-oriented Temerario GT3, as limited-edition digital collectibles. This venture marks the first expansion of Lamborghini’s Fast ForWorld digital engagement initiative, merging the brand’s illustrious automotive history with innovative Web3 experiences. Starting July 11, coinciding with the real-world reveal of the Temerario GT3 at the Goodwood Festival of Speed in England, fans will have the opportunity to mint 590 digital street-legal Temerario “Streetcars” and 10 exclusive Temerario GT3 “Racecars,” each priced at $300. These collections will be available on the Wilder World and Fast ForWorld marketplaces through OpenSea, bringing Lamborghini’s renowned performance and design into a vibrant digital environment crafted with Unreal Engine 5.
Exploring the Digital Vehicle Library
Central to this initiative is the launch of Lamborghini’s Digital Vehicle Library on Fast ForWorld, broadening the brand’s presence across various interoperable virtual environments. Within Wilder World, participants won’t merely observe the vehicles; they will immerse themselves in the Lamborghini lifestyle, engaging in racing competitions, fashion displays, heritage narratives, and interactive brand experiences. Christian Mastro, Marketing Director at Automobili Lamborghini, expressed, “With Fast ForWorld, we’re discovering innovative avenues for our community to interact with Automobili Lamborghini—extending beyond physical roads and into the digital realm. Wilder World provides a vibrant platform where our cars’ essence—performance, design, and presence—can flourish in new and impactful ways. This partnership, which allows users to activate and utilize their acquired NFTs, is a pivotal step towards creating a genuine digital counterpart to the real-world vehicle, bridging the divide between physical and virtual automotive experiences.”
Collaborative Efforts for a New Digital Frontier
Wilder World co-founder n3o remarked on the excitement of collaborating with Automobili Lamborghini to transform Fast ForWorld into an immersive experience that transcends mere collectibles, encapsulating the Lamborghini spirit within a dynamic digital city. This partnership aims to forge a new frontier for interconnected brand experiences within the Metaverse. Behind this initiative are several notable Web3 players, including Animoca Brands’ Motorverse, which designed the Universal Digital Assets (UDAs) that support the Temerario collection, ensuring that each car maintains a consistent identity across various Web3 applications, virtual realms, and traditional gaming platforms. At launch, these UDAs will be compatible not just with Wilder World, but also with Lamborghini Fast ForWorld, Motorverse, REVV Racing, and other associated titles. The technical and creative development is spearheaded by Gravitaslabs, the studio responsible for the Fast ForWorld platform, which plans to unveil a virtual Lamborghini showroom at the core of Wilder World. Here, users will have the chance to explore digital car collections, heritage artifacts, and virtual apparel, paving the way for ongoing partnerships that extend into fashion and storytelling.
Real-World Milestone and the Future of Digital Ownership
The timing of this digital launch aligns with Lamborghini’s significant real-world achievement: the new Temerario is the only production super sports car capable of reaching an impressive 10,000 rpm, powered by a twin-turbo V8 engine. This model joins the hybrid Revuelto V12 HPEV and the plug-in hybrid Urus SE, completing Lamborghini’s first fully electrified lineup—all designed, manufactured, and carbon-neutrally produced at its headquarters in Sant’Agata Bolognese. By merging Italy’s rich super sports car heritage with Wilder World’s advanced Metaverse, Lamborghini seeks to redefine digital ownership and engagement for a new generation of automotive enthusiasts, demonstrating that genuine passion for cars can extend beyond traditional roads and racing tracks.
